the creative process
A big part of my commitment is providing not only great design—but great customer service. When the extra care is taken, it eases stress levels, builds relationships, and results in better outcomes. Seems like an obvious choice to me! You can count on me to be with you every step of the way. By the time your project launches, chances are that we’ll be friends.
Here’s a glimpse into how we would work together.
We talk & I listen.
Want a smooth process and a great outcome? It all starts here. It’s critical that we communicate expectations early on so we don’t waste time playing guessing games or getting back-on-track later. Tell me your goals, timeline and budget; we’ll chat openly about the potential of working together. 30 minutes. No charge. No obligation.
If you decide to move forward, agreements are signed and your deposit is due. Then I’ll get even nosier about you, your organization, and your visual likes and dislikes. You will 1) fill out a questionnaire and 2) share your visual preferences (usually through a Pinterest board). Nobody knows your organization better than you. This discovery process allows me to understand your current state and where you
want to go. As a result of this phase, I create a distilled mood board by merging aesthetics and messaging. When you give me two thumbs up…
The approved mood board will inspire the thoughtful, strategic and totally authentic creative concepts and designs that solve the problem or answer the need which brought you here in the first place. You choose the direction you like best and I further develop and refine until you say, “Wow, that’s it!”
We activate & celebrate!
It’s time to wrap up loose ends and release your vision into the wild. Your new business tool will celebrate who you are, activate your mission, achieve growth with confidence and speak to the hearts and minds of your tribe. Let’s celebrate!